Browsing: social campaign

BMD and Microsoft Surface back the Maui dolphin cause with Viaduct mural

In September, Microsoft Surface and FCB hooked up with street artist duo BMD to showcase the utility of the tablet in allowing artists to collaborate and bring ideas to life. Since StopPress ran a previous story on the campaign, the pair of artists have actively been engaging with fans via the Surface Facebook page and collecting ideas with the aim of bringing one to life on a wall in the viaduct at 100 Halsey Street. More than 500 ideas were shared with the artists over the course of the campaign, and the duo eventually settled on an entry from a Facebooker Rob Thorne.