Browsing: Social brands

The Collective ups its social status with international accolade

Auckland-based dairy producer The Collective has embraced social media as its major marketing channel in an effort to better connect with its ‘herd’ and, in many cases, get them to assist with product creation. And that strategy has been vindicated, not just because it is one of the fastest growing companies in New Zealand, but because it was also named as the first and only New Zealand brand to feature in The Social Brands 100 list—”the authoritative ranking of brands leading the way in the social age”—coming in at number 57 ahead of brands like Dell, Groupon and Intel.