articles tagged 'social'

Alien invasion: First paid Snapchat lens launches in New Zealand

  • Advertising
  • May 12, 2017
  • StopPress Team
Alien invasion: First paid Snapchat lens launches in New Zealand

To coincide with the cinematic release of Alien: Covenant, 20th Century Fox is bringing New Zealand’s first paid Snapchat lens to life by transforming users into the film’s Xenomorph villain.

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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Raise your paddles

  • PopPress
  • July 12, 2016
  • StopPress Team
Raise your paddles

There's no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have the limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It's very cathartic. So, if this feels like something that you'd like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which is set to be held on Thursday, 11 August.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Will work for food

  • PopPress
  • August 27, 2015
  • StopPress Team
Will work for food

Humans regularly pay for having their photo taken (when it's horrible and it gets posted on social media, or when looking back and wondering why you ever thought that hairstyle was a good choice). But, following on from a tease at its I/0 event, Google decided to let people pay with a photo to promote the enhanced search functionality of its upgraded Photos app.

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Keepin' an I/O on the future: a look at the Goog's latest tricks

  • Tech
  • June 4, 2015
  • Johan Chang
Keepin' an I/O on the future: a look at the Goog's latest tricks
Maxime Rafalimanana / Flickr

Standing for input/output and “Innovation in the Open”, the annual Google I/O developer conference explores the latest in technology, web, and mobile. Held at San Francisco, this year’s event sees some major upgrades to Google’s Android platform, new projects from the ATAP team, and some nifty VR.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

  • Media
  • May 8, 2015
  • Damien Venuto
From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.

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Tasti draws attention to kiwi preservation with human reunification

  • Advertising
  • April 20, 2015
  • StopPress Team
Tasti draws attention to kiwi preservation with human reunification

Where brands used to simply advertise, now they're regularly 'creating content'—and often hoping to inspire warm fuzzies. Vodafone and True nailed it, Air New Zealand did it over Christmas, Samsung made a very special delivery in Australia and to show how it is helping to preserve our national icon, Tasti has got in on the act with 'Project Nest'.

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Adobe study charts the changing course of creative inspiration

  • Creative
  • January 15, 2015
  • StopPress Team
Adobe study charts the changing course of creative inspiration

Where do creative types find their inspiration? New research by Adobe shows it's increasingly in the online realm. PLUS: the creative skills deemed to be most in-demand in 2015.

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ASB fishes where the fish are with Snapchat challenges

  • Social media
  • January 15, 2015
  • Ben Fahy
ASB fishes where the fish are with Snapchat challenges

Every year around this time, banks attempt to grease up the young'uns heading off to expand/erode their minds at University. But banks are rarely at the top of the priorities list at this stage of life and erecting a makeshift tent and handing out branded pens at a festival or over Orientation Week just doesn't cut it anymore. So ASB is running a Snapchat campaign called Snap Scholarships—replete with the obligatory prizes—to try and lure them in.

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Puppy love: dogs + tennis stars = attention jackpot for ASB

  • Advertising
  • January 12, 2015
  • Callum Sweeney
Puppy love: dogs + tennis stars = attention jackpot for ASB

The internet loves animals. According to CBS, a remarkable, nigh-on unbelievable, 15 percent of internet traffic is cat-related. And dogs probably aren't far behind. Chuck in a celebrity or two and a well-made video and you've got all the ingredients required for modern-day marketing gold, as ASB can now attest after its promotional stunt for the ASB Classic tennis tournament received plenty of love.

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Who's the favourite child? Prime and FCB use Facebook data to try and answer that question

  • Social media
  • July 24, 2014
  • StopPress Team
Who's the favourite child? Prime and FCB use Facebook data to try and answer that question

After a few seasons with MediaWorks, Sky managed to grab the rights to one of the best shows on television, Modern Family. And to promote the launch of the politically incorrect show on its free-to-air station Prime, FCB has created a Facebook app that claims to detect favourite children.

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ANZ puts a social spin on closest to the pin

  • Social media
  • July 22, 2014
  • StopPress Team
ANZ puts a social spin on closest to the pin

Lydia Ko took out her fourth professional win yesterday, making the 17-year-old golfing phenom the youngest ever player to make it to US$1 million in prize money. ANZ sponsors Ko (and the ANZ Golf Show) and it's celebrating her win with a simple social game via Whybin\TBWA that offers Facebookers a chance to win $2000 if they can guess where she's hit her tee shot.

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Cannes 2014: Saatchi Worldwide's Tom Eslinger on Sarah Jessica Parker, work he envies and publishing books

  • Didge
  • June 25, 2014
  • Isobel Kerr-Newell
Cannes 2014: Saatchi Worldwide's Tom Eslinger on Sarah Jessica Parker, work he envies and publishing books

Saatchi & Saatchi NZ's communications director sat down for a chat with Tom Eslinger, Saatchi Worldwide’s director of digital and social, author of “Mobile Magic” and inaugural jury president of the mobile lions at Cannes.

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Online trivia competition lures knowledge/freebie seekers for Adventure World

  • Digital
  • May 8, 2014
  • StopPress Team
Online trivia competition lures knowledge/freebie seekers for Adventure World

Whether it's online, in the skies, on TV or in real life, quizzes are universally popular. And travel company Adventure World has tapped into that interest with its biggest ever online campaign, Extraordinary World Trivia.

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Bunnies in the oven: Hell's controversial rabbit pizza campaign leads to record sales

  • Marketing
  • May 1, 2014
  • Ben Fahy
Bunnies in the oven: Hell's controversial rabbit pizza campaign leads to record sales

Hell's hugely successful Pizza Roulette campaign showed that punters were willing to try something new, even if it burned the crap out of their (or, preferably, their friends') mouths. And its gourmet (and slightly experimental) Rabbit Pizza proved it again after it sold out in less than three weeks and delivered the business its best week of sales in its 18 year history.

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