Opinion
Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight
TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that “capture the essence of each shoe”. And while this might sound like a footwear-related reworking of a Zoolander line, Yours is treating the launch, which occurs at the new Designworks offices at 36 Lorne Street on 4 December, as part art exhibition, part retail showcase.