Browsing: Snakk Media

News
Snakk looks to capitalise on dual-screening by synching mobile and TV ads
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Accenture recently showed that 87 percent of individuals watch TV with their devices within arm’s reach, meaning that a smartphone can quickly become a medium by which to escape the advertising that punctuates a television show. Add to this the fact that Google’s recent Consumer Barometer report showed that 72 percent of Kiwis own a smartphone and that almost a quarter of the population now access the internet more often via a smartphone than any other device and it becomes clear that smartphones are a place where brands should be. This is not to say that television, which continues to reach 92 percent of the population, should be abandoned as an advertising channel, but that it should rather be used in conjunction with other available channels. Snakk Media has just launched a way for Kiwi advertisers to do this.

News
Nine marcomms-related businesses that made their mark on the Deloitte Fast 50
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New Zealand’s fastest growing companies were announced yesterday at the NZ Deloitte Fast 50 event. It’s a chance for some of our most successful businesses to show off their revenue (and, in some rare cases, maybe even their profit), with a number of these companies making it on to the top 50 index with eye-popping growth. We count down a list of companies associated/loosely associated to the marcomms sector.

News
Roadshow Films and Snakk cause a mobile storm for movie promo
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Roadshow Films has brought an ominous tremble to Kiwis’ smartphones with the launch of the mobile trailer of Into the Storm, the disaster film set to hit Kiwi cinemas on 4 September. The campaign, which has been running since 19 August and was pulled together by Snakk Media, takes over users’ smartphones by simulating a storm when certain websites are accessed.

News
The duality of Snakk Media: snakes and ladders at the mobile start-up
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Snakk Media’s preliminary financial results released last week showed a 92 percent year-on-year increase, shifting up from $3.6 million recorded between March 2012 and March 2013 to $7 million in the most recent results. Add to this the fact that the company has just announced plans to open a Singapore office in addition to those in Australia and New Zealand, and it seems that Snakk Media’s new chief executive Mark Ryan has a lot to smile about less than a year into his job. But a recent drop in the company’s share price and the fact that it continues to operate at a loss means the company’s evolution has had its fair share of ups and downs.

News
Snakk revenue continues to soar, but loss widens
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Mobile advertising company Snakk Media has notched $3.02 million revenue for the six months to 30 September, its first unaudited half year result since since listing on the alternative exchange in March. The amount is 83 percent of the revenue it posted for the last full reporting year and a 147 percent jump on the previous half year.

Opinion
Coming to a smart screen near you
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New Zealand mobile ad spent sits at one percent, in contrast to much higher rates of digital spend offshore. With trends like location and rich brand engagement driving growth, that one percent is about to get a whole lot bigger, says Snakk’s Max Flanigan.

News
Snakk Media doubles revenue
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New Zealand-based mobile advertising company Snakk Media has more than doubled its unaudited revenue for the October to December quarter from $686,000 in 2011 to $1.439 in 2012, according to an announcement made on the stock exchange.

News
Horse’s Mouth: Derek Handley
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At 22, Derek Handley became the country’s youngest ever managing director of a listed company. Around ten years later, he sold The Hyperfactory to US marketing behemoth Meredith. And now, in between helping create the ‘future of reading’ with Booktrack, he has announced plans to list his latest venture, mobile media specialist Snakk Media, on New Zealand’s alternative stock exchange. He’s also co-founded an organisation alongside Sir Richard Branson called The B Team that aims to find a new and more sustainable version of capitalism. So what does the future look like to him?

News
And for my next trick: Handley takes Snakk Media to the next level
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Media start-up Snakk Media, which was launched by Kiwi entrepreneur Derek Handley and digital advertising veteran Andrew Jacobs in Australia in 2010 and offers advertisers a network of channels and technology that allows them to target and connect to consumers through smartphones and tablets, has applied to list on the New Zealand Alternative Exchange (NZAX) in the near future.