Following on from our recent report on TVNZ and MediaWorks’ use of short-form content, we now look at how NZME and Fairfax (and a few international publishers) are using short videos to make major news stories accessible to more people.
Browsing: snackable content
How media companies are telling the news in bite-sized chunks
Short and punchy: How TVNZ and MediaWorks are using snackable content to tell news stories
Snackable content doesn’t need to be trivial and can help tell the big news stories of the day according to rival media companies, TVNZ and Mediaworks.