A new public health campaign is asking young people to creatively and anonymously condemn those who smoke by sending images through Snapchat.
If you believe the headlines, the world is going to hell in a handbasket. But if you believe some of the data (or Bill Gates), things have never been better, with fewer wars, more wealth and better health. Auckland University talked to New Zealand secondary school students about a range of things in 2001, 2007 and 2012 and here’s how their behaviour is changing.
Sometimes smoking is cool on TV and in movies, sometimes it’s not, and brands move with the trend. Action for Smoking and Health (with the cunning acronym ASH) is on a mission to find out if teens think their peers are hotter with a cigarette in their hand and dating app Tinder is the tool of choice.
Ellen DeGeneres has removed all the cigarettes from Mad Men to draw attention to the Great American Smokeout, an annual anti-smoking campaign arranged by the American Cancer Society that encourages nicotine puffers to stop for a day on the third Thursday of November.
In the past, the tobacco industry has largely acquiesced whenever regulation has been imposed on it—and whether it be forcing manufacturers to put health warnings or graphic images on packs, smoking bans, retail restrictions like those implemented recently or seemingly imminent tax hikes, there’s been plenty. But the threat of plain packaging, which has recently been given the go-ahead in Australia, has been something of a tipping point for the industry and, in an effort to convince Kiwis that doing the same thing here is tantamount to theft, British American Tobacco has taken the unusual step of launching an above-the-line campaign.