Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.
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Quitline gets personal in the fight against smokes
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Where there’s smoke, there’s e-fire
The pioneering approach taken by the Ministry of Health for its National Depression Initiative proved to be something of a watershed for online social messaging and health communications in New Zealand. And the efforts of Wellington-based agency Resn have shown that the interactivity offered by the online realm is also proving to be an effective way of spreading the Smokefree/Auahi Kore message to Kiwi yoof.