Browsing: SMI

News
SMI figures: total agency spend exceeds $1 billion in 2017
By

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

News
SMI data shows agencies spending far more on digital than print, TV maintains its place at the top
By

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that’s already happened.

Opinion
Why SMI will fly
By

In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.

Opinion
Why SMI won’t fly
By

When it comes to calculating media spend, the elephant in the room might just be a mammoth. And it’s the traditional media agencies that have the most to lose, says John Baker.

1 2