articles tagged 'smartphone'

The cog at the centre of it all: a look at the Newshub app

  • Media
  • February 2, 2016
  • Holly Bagge
The cog at the centre of it all: a look at the Newshub app

Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.

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Snakk looks to capitalise on dual-screening by synching mobile and TV ads

  • Tech
  • June 11, 2015
  • StopPress Team
Snakk looks to capitalise on dual-screening by synching mobile and TV ads

Accenture recently showed that 87 percent of individuals watch TV with their devices within arm's reach, meaning that a smartphone can quickly become a medium by which to escape the advertising that punctuates a television show. Add to this the fact that Google's recent Consumer Barometer report showed that 72 percent of Kiwis own a smartphone and that almost a quarter of the population now access the internet more often via a smartphone than any other device and it becomes clear that smartphones are a place where brands should be. This is not to say that television, which continues to reach 92 percent of the population, should be abandoned as an advertising channel, but that it should rather be used in conjunction with other available channels. Snakk Media has just launched a way for Kiwi advertisers to do this.

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Google Consumer Barometer shows Kiwi habits in the evolving online and smartphone market

  • June 11, 2015
  • StopPress Team
Google Consumer Barometer shows Kiwi habits in the evolving online and smartphone market

It's no secret that smartphone usage has proliferated rapidly over the course of the last few years. The rectangular glow of these devices provides ambient lighting for virtually every stretch of our nation. And while the ubiquity of these devices is evidenced by their presence in the pockets of Kiwis of all ages, this anecdotal observation doesn't provide enough accuracy to drive media decisions. Google this week released its Consumer Barometer report, which provides a breakdown of the media consumption habits of people across the world. And contained within this report was a section dedicated specifically to the Kiwi market.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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From keeping you regular to checking up on your net worth, there's an app for everything these days

  • PopPress
  • January 22, 2015
  • StopPress Team
From keeping you regular to checking up on your net worth, there's an app for everything these days

An app a day keeps everything away, so why interact with the real world?

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App not required

  • PopPress
  • December 10, 2014
  • StopPress Team
App not required

Retinoblastoma is a deadly eye cancer that develops in children, and because the disease is so difficult to detect it often ends up stealing the sense of sight from its young victims. However, one of the easiest ways to determine whether or not someone is suffering from the disease is through the use of a smartphone—and you don't even need an app.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

A tattoo to unlock your phone

  • PopPress
  • July 24, 2014
  • StopPress Team
A tattoo to unlock your phone

Motorola has launched a tattoo that allows smartphone users to unlock their phones instantly. So is it a henna tattoo of a QR barcode? Is it a microchip inserted into the skin? Or is it an actual tattoo etched onto the body with electronic micro fibre ink?

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Just Google it

  • PopPress
  • March 26, 2014
  • StopPress Team
Just Google it

HTC has thrown out the tech product ad rulebook, telling potential buyers to point their queries the internet's way. It's far from a lazy strategy and the silence as they wait for you to do your research is strangely compelling.

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More than half of Kiwis own a smartphone, catching up to the US: Google

  • Mobile
  • July 25, 2013
  • StopPress Team
More than half of Kiwis own a smartphone, catching up to the US: Google

More than half of New Zealanders now own a smartphone (54 percent), a lofty feat in technology terms which puts us almost on par with the US which is sitting on 56 percent, according to research commissioned by Google.

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Pluk goes from small screen to silver screen

  • Media
  • June 28, 2013
  • Sim Ahmed
Pluk goes from small screen to silver screen

Pluk is taking its wares and projecting it onto the big screen, bringing its audio-recognition promotions app platform to the cinema.

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Making mobile more personal

  • Opinion
  • May 30, 2013
  • Aaron Goldring
Making mobile more personal

As the smartphone revolution continues, the demand for mobile applications has burgeoned. A bombardment of apps, big and small, jostle for precious screen space, but it is only those that amplify a brand through personal engagement and valuable experiences that will find App Store success.

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Review: Samsung Galaxy S4, a quick flirtation with a great (but not earthshaking) phone

  • Review
  • May 2, 2013
  • Sim Ahmed
Review: Samsung Galaxy S4, a quick flirtation with a great (but not earthshaking) phone

I only had three days with Samsung's latest flagship phone, the Galaxy S4. That's not nearly enough time for me to do a proper review, so instead consider this a preview and commentary on my very fleeting flirtation with a good phone.

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Review: Sony Xperia Z - the waterproof Android phone that actually looks good

  • Things
  • April 11, 2013
  • Sim Ahmed
Review: Sony Xperia Z - the waterproof Android phone that actually looks good

The Sony Xperia Z mixes beautiful design on the outside with powerful electronic gadgetry on the inside. The phone gives Samsung a run for its money in the Android market and asks Apple the awkward question: "when are you gonna catch up?"

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Facebook phones Home, launches ad campaign in the US

  • Mobile
  • April 8, 2013
  • Sim Ahmed
Facebook phones Home, launches ad campaign in the US

No, Facebook isn't releasing a phone. It is however working to further envelop its users into its ecosystem, with the upcoming launch of Facebook Home.

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