You can do some amazing things with light these days, with the likes of Philips’ Hue and GE’s Link giving humans the ability to control their lights via apps, create a disco in their living room or respond to other data (like calendars, or through ‘if this then that’). And Infiniti Middle East and TBWA/RAAD in Dubai has also done something pretty cool with lights for its Inspired Light project.
The Cannes Lions has become the world’s pre-eminent advertising awards ceremony. And its chairman Terry Savage was in Auckland this week where he presented at Colenso BBDO as part of its Love This Speaker series and announced the return of the Young Lions in association with Val Morgan. Here’s what he had to say about purpose, creativity, data and competition.