Browsing: Smart TVs

Selling Smart TVs with erections, violence and prostitutes

Dumb TVs are out. Smart TVs are in, although several studies show very few actually use the TVs for their intended purpose or even connect them to the internet because, as Wired says, “Smart TVs are the literal, biblical devil.” According to NPD, “fewer than 15 percent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs.” But BGH is trying to change all that with a new campaign via Del Campo Saatchi & Saatchi and Primo that shows a man with an annoying erection, a man getting punched in the face and a man looking for a prostitute—and all of them like to send emails to actors from their TV.