Slingshot has unveiled a quirky new TVC where it promotes its fibre offering for the first time, having previously focused on promoting its DSL products. And elsewhere in broadband land, Stuff Fibre has launched today, providing a fibre-only service and further competition in an already contested market.
While it’s typically parents who are poked at for being a bit behind the times, Slingshot and RAPP have decided to break down stereotypes and show that parents can be just as internet savvy as their screen-addicted teens.
If you’re in the business of selling internet connections, you’d better have a damn good website. And in 2014, Slingshot set out to have the most user-friendly web service in the cluttered ISP market.
The ISP market has been buzzing lately with acquisitions, threats of legal action and an explosion of streaming services. Taryn Hamilton, M2 Group’s general manager of consumer for Slingshot, Orcon and Flip, sits down for a chat and lives up to his reputation of being a straight talker.
While the nation’s other SVOD players are taking legal steps in regard to Global Mode, market newcomer Netflix has thus far been quiet in terms of its position on the use of virtual private networks (VPNs) to access international content. The company has not joined MediaWorks, TVNZ, Sky and Spark in the case, which is set clarify the legality of Global Mode in the local market. And this could largely come down to the fact that the company has little incentive to support the action.
PLUS: a look at the leaked emails from Sony executives on Netflix’s approach to geo-filtering.
The long-anticipated release of Sky’s subscription video on-demand (SVOD) service has been accompanied by a TVC that positions the offering as a form of escapism.
Kiwis are now choosing to pay to stream TV and videos instead of turning to BitTorent for pirated content and online shoppers are looking to China for their precious goods, according to recent data-gathering by Slingshot.
The last year has seen subscription video on demand (SVOD) become a major talking point, with various players vying to become the Netflix of New Zealand. However, claiming this title will now be difficult now following the recent announcement that the actual Netflix plans to launch in both Australia and New Zealand in March next year. PLUS: we look at Neon’s lineup.
The new Slingshot website, designed by Gladeye, has rocketed its online conversions by an extraordinary 250 percent. This month the site won Best in Class in the global Interactive Media Awards. Spacing out the site, paring back the content, and liberal splashes of baby-pink, hot-pink and blush are all part of the success story.
“Orcon is shining the spotlight on bandwidth throttling used by big telcos, including Vodafone and Spark, in a new campaign that encourages Kiwis to look at the fine print before signing up to broadband plans that could unnecessarily be slowing then down,” touts the media release from Orcon that accompanies the launch of its new campaign featuring a plum-dressed dictator of ambigious origin removing the wig of what is meant to be the chief executive of a major telco (seemingly Spark, if the colour scheme of the faux promotional material is anything to go by). UPDATE: ASA confirms that complaints have been lodged.
Slingshot has shaken a few trees in recent months with its legally dubious Global Mode, which makes use of a workaround and lets Kiwi viewers access sites like Netflix and Hulu, and it’s fully embraced the Streisand Effect to get some more attention after a few major broadcasters decided not to show the ad. Now it’s continuing on that quest in a slightly different way by backing a new website called frontup.co.nz that shows how much Kiwis pay for goods and services in comparison to other markets.
Yesterday, Slingshot sent out a release to the media saying that Sky had taken the “unjustified and petty” step not to play any ads from the internet service provider (ISP) that feature references to global mode, a new service that hides the IP addresses of users and gives them access to international video streaming websites such as Netflix and HULU. And now, in a follow-up announcement, Slingshot has confirmed that TVNZ has followed suit by also pulling the plug on ads that reference the controversial service that was unveiled a few weeks ago.
Slingshot’s decision to open the door to give Kiwis access to geo-locked sites such as Netflix has come under scrutiny for potentially contravening international copyright laws, but this hasn’t dissuaded consumers from visiting the site. According to the Herald, the number of Slingshot customers accessing movie websites like Netflix has quadrupled since the internet company unblocked them several weeks ago. But with the growing popularity of the SVOD site, there comes the possibility of some serious brain warping. As indicated by three clips from the new US-based Netflix campaign, we could essentially be setting ourselves up for a future of awkward (but somehow endearing) proposals, bizarre visits to the doctor and anti-climactic airport reunions.
This morning, yet another bombshell hit the SVOD space with the announcement that Slingshot had introduced its global mode, which will give Kiwi subscribers access to services such as Netflix, Hulu, Amazon Prime, BBC iPlayer. This announcement comes only a week after Telecom launched its SVOD service called Lightbox and two weeks after Sky sent out a release saying that it was planning to launch a similar service in the near future.
Internet service provider (ISP) Slingshot is pushing the boundaries and risks stirring up the wrath of the TV and movie industry with its Global Mode product, which helps users circumvent location-based restrictions placed on overseas content.
Colenso BBDO has had another stellar year, with a swag of awards—both for creativity and effectiveness— and a growing international reputation. Planning director James Hurman, who passionately believes that creatively focused leadership and creative advertising leads to business success, has played a big part in that. And here’s his take on 2010.