articles tagged 'Slingshot'

Ads of the Week: 1 August

  • TVC of the Week
  • August 1, 2017
  • StopPress Team
Ads of the Week: 1 August

A round of applause for Volvo New Zealand, Arthem and Slingshot.

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Slingshot shows parents still have the power

  • Advertising
  • August 1, 2017
  • StopPress Team
Slingshot shows parents still have the power

Slingshot reminds kids that the power still lies with their parents in a new spot by Track to promote its broadband and power bundle.

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Ads of the week: 13 September

  • TVC of the week
  • September 13, 2016
  • StopPress Team
Ads of the week: 13 September

Hats off to New World, Noel Leeming, Slingshot and Westpac.

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Slingshot and Stuff call on New Zealanders to take a healthy dose of fibre

  • Fibre
  • September 8, 2016
  • StopPress Team
Slingshot and Stuff call on New Zealanders to take a healthy dose of fibre

Slingshot has unveiled a quirky new TVC in which it promotes its fibre offering for the first time, having previously focused on promoting its DSL products. And elsewhere in broadband land, Stuff Fibre has launched today, providing a fibre-only service and further competition in an already tightly contested market.

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Slingshot brings aboard an irritatingly internet-savvy dad to spruik its data packages — UPDATED

  • Advertising
  • March 31, 2016
  • Erin McKenzie
Slingshot brings aboard an irritatingly internet-savvy dad to spruik its data packages — UPDATED

While it's typically parents who are poked at for being a bit behind the times, Slingshot and RAPP have decided to break down stereotypes and show that parents can be just as internet savvy as their screen-addicted teens.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ads of the week: 29 March

  • TVC of the week
  • March 29, 2016
  • StopPress Team
Ads of the week: 29 March

A round of applause for NZTA, Slingshot and Vodafone.

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Horse's mouth: Taryn Hamilton, M2 Group

  • Horse's Mouth
  • September 11, 2015
  • StopPress Team
Horse's mouth: Taryn Hamilton, M2 Group

The ISP market has been buzzing lately with acquisitions, threats of legal action and an explosion of streaming services. Taryn Hamilton, M2 Group’s general manager of consumer for Slingshot, Orcon and Flip, sits down for a chat and lives up to his reputation of being a straight talker.

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Netflix is vocal in its opposition to Global Mode, but is there bite behind the bark?

  • SVOD
  • May 14, 2015
  • Damien Venuto
Netflix is vocal in its opposition to Global Mode, but is there bite behind the bark?
Image credit: techgoondu.com

While the nation's other SVOD players are taking legal steps in regard to Global Mode, market newcomer Netflix has thus far been quiet in terms of its position on the use of virtual private networks (VPNs) to access international content. The company has not joined MediaWorks, TVNZ, Sky and Spark in the case, which is set clarify the legality of Global Mode in the local market. And this could largely come down to the fact that the company has little incentive to support the action. PLUS: a look at the leaked emails from Sony executives on Netflix's approach to geo-filtering.

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'Switch on, and the world switches off': Neon announces its presence via DDB spot

  • Advertising
  • February 24, 2015
  • StopPress Team
'Switch on, and the world switches off': Neon announces its presence via DDB spot

The long-anticipated release of Sky's subscription video on-demand (SVOD) service has been accompanied by a TVC that positions the offering as a form of escapism.

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Slingshot data shows Kiwis turning away from illegal downloads in favour of paid streams

  • Online
  • February 12, 2015
  • Holly Bagge
Slingshot data shows Kiwis turning away from illegal downloads in favour of paid streams

Kiwis are now choosing to pay to stream TV and videos instead of turning to BitTorent for pirated content and online shoppers are looking to China for their precious goods, according to recent data-gathering by Slingshot.

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Netflix to become the Netflix of NZ in March next year, plus: Neon unveils some of its lineup

  • SVOD
  • November 19, 2014
  • Damien Venuto
Netflix to become the Netflix of NZ in March next year, plus: Neon unveils some of its lineup

The last year has seen subscription video on demand (SVOD) become a major talking point, with various players vying to become the Netflix of New Zealand. However, claiming this title will now be difficult now following the recent announcement that the actual Netflix plans to launch in both Australia and New Zealand in March next year. PLUS: we look at Neon's lineup.

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Slingshot website uses pink, wins award, ups conversions astronomically

  • Web Design
  • November 19, 2014
  • Jessy Edwards
Slingshot website uses pink, wins award, ups conversions astronomically

The new Slingshot website, designed by Gladeye, has rocketed its online conversions by an extraordinary 250 percent. This month the site won Best in Class in the global Interactive Media Awards. Spacing out the site, paring back the content, and liberal splashes of baby-pink, hot-pink and blush are all part of the success story.

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Orcon takes a swipe at the big boys, Spark fights back—UPDATED

  • Advertising
  • October 14, 2014
  • StopPress Team
Orcon takes a swipe at the big boys, Spark fights back—UPDATED

"Orcon is shining the spotlight on bandwidth throttling used by big telcos, including Vodafone and Spark, in a new campaign that encourages Kiwis to look at the fine print before signing up to broadband plans that could unnecessarily be slowing then down," touts the media release from Orcon that accompanies the launch of its new campaign featuring a plum-dressed dictator of ambigious origin removing the wig of what is meant to be the chief executive of a major telco (seemingly Spark, if the colour scheme of the faux promotional material is anything to go by). UPDATE: ASA confirms that complaints have been lodged.

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Slingshot continues its incumbent nudging, aims to increase pricing transparency with Front Up

  • Media
  • August 25, 2014
  • StopPress Team
Slingshot continues its incumbent nudging, aims to increase pricing transparency with Front Up

Slingshot has shaken a few trees in recent months with its legally dubious Global Mode, which makes use of a workaround and lets Kiwi viewers access sites like Netflix and Hulu, and it's fully embraced the Streisand Effect to get some more attention after a few major broadcasters decided not to show the ad. Now it's continuing on that quest in a slightly different way by backing a new website called frontup.co.nz that shows how much Kiwis pay for goods and services in comparison to other markets.

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Slingshot tries to turn Sky, TVNZ and MediaWorks advertising snub into marketing coup—UPDATED

  • Advertising
  • August 5, 2014
  • Damien Venuto
Slingshot tries to turn Sky, TVNZ and MediaWorks advertising snub into marketing coup—UPDATED

Yesterday, Slingshot sent out a release to the media saying that Sky had taken the "unjustified and petty" step not to play any ads from the internet service provider (ISP) that feature references to global mode, a new service that hides the IP addresses of users and gives them access to international video streaming websites such as Netflix and HULU. And now, in a follow-up announcement, Slingshot has confirmed that TVNZ has followed suit by also pulling the plug on ads that reference the controversial service that was unveiled a few weeks ago.

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