Browsing: Skyline

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Garages celebrated, TV saluted and glory days harked back to as big wigs dine out on TVC of the Year victory
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A couple of weeks back, a group of ridiculously good looking, extremely important and intimidatingly intelligent advertising, marketing and media folk from Skyline Garages, Barnes, Catmur & Friends, ThinkTV and StopPress took a wee trip to the new and particularly classy Auckland Viaduct establishment Snapdragon to celebrate a famous, if slightly controversial, victory in the inaugural Think TV TVC of the Year competition with a good old-fashioned long and fairly wet lunch. We promised some photos of this auspicious event to inspire jealousy (and possibly even vitriolic comments), so fill your boots. And if you’re looking for a venue for your next event (or power lunch), we can assure you Snapdragon is a very good option.

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New Zealand’s Top 20 TVCs
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You chose ’em. And here they are. A few surprises in the mix, most notably the fact that little old Skyline got more votes than DDB’s epic canine adventure for Lotto (which is closing in on one million views on YouTube) in the TVC of the Year poll. The much-discussed brand ad for New World by .99 took 13th spot, ahead of Colenso’s ‘V Pomparkour’ and Genesis ‘Pukekos’ by DraftFCB came in near the top at fourth. Not too surprising, however, is the fact that six ads made by DDB, an agency renowned for its excellent TV work, made it into the top ten.

 

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All hail the underdog: loyal voters send Skyline to TVC of the Year victory
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It looked like Lotto’s ‘Lucky Dog’ had it in the bag the whole way. But some excellent campaigning at the final stages of voting last week saw the animated spot for Skyline Garages created by Barnes, Catmur & Friends (BC&F) and Cirkus beat out the big boys with the big budgets to take the inaugural StopPress/ThinkTV TVC of the Year award.  

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When rituals collide: from garages to changing rooms
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Who’s it for: Skyline Garages by Barnes, Catmur & Friends and Cirkus

Why we like it: It’s hinged on an insight that garages have been put to a range of inventive uses in New Zealand over the years, whether it be making rocket packs, boats, motorbikes or …