Sky has opened up Sky Sport channels 1, 2, 3 and 4 to non-subscribers through its online sports streaming service Fan Pass. And this announcement means that sports fans will be able to access the quartet of channels through a one-day streaming pass for $14.99 or a week for $19.99. So what does this mean for viewers who don’t have a Sky subscription.
SkyTV, one of New Zealand’s biggest broadcasters, has followed in TVNZ’s footsteps by launching SkyGo, an iOS app that enables Sky subscribers to stream content on compatible laptops, mobiles or tablets. But rather than including an on-demand streaming feature, the new app limits viewers to pre-recorded content and live channels. While this is sure to be hit with sports fans, it will do little to appease those who want an on-demand mobile option.
From the backs of legs to the front of movies, ad creep is increasingly pervasive. And, in a stunt reminiscent of All Good Bananas’ directional messaging in Kiwi supermarkets, advertisers have found a way to beam messages directly into tired travellers’ brains through a device attached to train windows. New media innovation? Or new media violation?