ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, and how the new channel is set to build greater knowledge about the sport.
Marketing, advertising & media intelligence
Sky TV is giving audiences a taste of the drama in its line-up with a dramatic 'Poisoned Chalice' campaign by DDB.
Spark and TVNZ’s bid to secure the rights to bring New Zealanders the Rugby World Cup 2019 has been successful.
John Fellet, chief executive of Sky Television, has advised the board of his intention to retire later this year.
Amazon's Alexa has teamed up with Sky TV, enabling viewers to verbally activate the digitised helper to inform users what's on and help them find content to watch.
Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
With Sky facing an onslaught of criticism from all directions, Receptive.tv's Sam Aldred offers his advice on a few changes that could help the brand.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky's post-haka ad so annoying over the weekend.
Industry happenings at MediaWorks, Sky and Pead PR.
In what could be considered "a PR gift", Sky are celebrating their victory against the illegal live streaming of Joseph Parker's last match in the ring just a day before his next bout in Auckland tomorrow.
Three cheers to Air New Zealand, Rebel Sport, BNZ and Sky.
Global youth media company Vice is set to expand its sub-brand Viceland in the local market in partnership with Sky. And in an effort to engage with audiences, it's inviting Kiwis to call in and say anything that pops into their minds.
Sam Aldred offers a contrarian view on the perception that Sky is simply a villainous corporate juggernaut hell-bent on keeping tier one sports exclusive.
Take a bow Sky, AA Health Insurance and My Food Bag.