Sky TV is giving audiences a taste of the drama in its line-up with a dramatic 'Poisoned Chalice' campaign by DDB.
Marketing, advertising & media intelligence
For the launch of the second season of hit TV series Fargo, Neon has launched a hilarious campaign that brings together Mid-Western sweater fashion with the largely unexpected horrors that take place in the show. Called Fargo Woollens, the campaign features a collection of actual sweaters, which have been made specifically for promotional push. The products stay true to the ugly sweater style that is often celebrated by American families during Christmas time, but the design also feature gory elements in the shape of gashes, knife wounds and cleaver assaults.
Sky TV, DB Export and Lumino the Dentists snatch the honours this week.
Many of us have experienced late night/early morning sports games, either first hand or by association: the blue light flooding in from under the bedroom door, the sound of a crowd cheering, an enthusiastic commentator, and finally, the more familiar yell of a relative or friend who pretends the television screen is some kind portal by where the little men or women running on the field can hear them. Though these sounds should be obnoxious to anyone trying to sleep, much like heavy rain on a tin roof they are weirdly soothing. Sky TV has channelled this nocturnal nature of dedicated sports fans with its latest ads, made with DDB and Robber’s Dog, which promote its round the clock sports coverage of the upcoming Rugby World Cup 2015, and the lengths fans go to, to make sure they’re supporting their team.
Following the recent announcement that Sky TV had signed a long-term deal with The Walt Disney Company to add the Sky Movies Disney channel to its programming portfolio, the broadcaster released a short online video showing that the fairies, genies and flying nannies typifying the Disney experience had arrived in New Zealand.
Despite announcing record profits at last week's AGM, Sky does not appear content to rest on its laurels. The broadcaster recently unveiled Neon, its subscription video on demand (SVOD) offering, and from today it will be screening a new channel called The Zone. Designed to fill the sci-fi void in Sky's programming, the new channel will screen horror, fantasy, science-fiction, cult and superhero shows via Sky and SkyGo.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Orcon's FreeMyRugby petition won't cause riots, but it draws attention to the growing trend of sports broadcast bidding wars
Orcon is taking a leaf out of the ‘Politician’s Handbook’ by attempting to mobilise the Kiwi masses through a petition, which aims to break Sky’s hold on the broadcasting rights for live rugby games. The petition is hosted at a microsite called FreeMyRugby.co.nz and draws attention to the fact that only New Zealanders with a Sky subscription—available for $74.75 a month on a Sky basic and sport package—are in a position to watch the All Blacks play live. And while sharing this common knowledge is unlikely to cause a riot, it does draw attention to how the media landscape is changing and how this might continue to impact Sky's hold sports broadcasts.
TRN has announced the launch of a new Auckland-based radio station and the extension of the ZM radio brand onto TV in the same week that MediaWorks is set to unveil the Edge TV. We chatted to chief content officer Dean Buchanan about these moves. PLUS: Radio Sport relegated to AM and TRN crashes The Edge TV launch party.
StopPress salutes the Health Promotion Agency, Sky TV and Les Mills.
Sky TV plans to increase its digital offering before the end of the year with the introduction of a subscription video on-demand service (SVOD), which will stand alone from Sky’s pay television services and be available to both Sky and non-Sky customers. This announcement comes shortly before Telecom is expected to announce the release of its SVOD services. So who will become the Netflix of New Zealand?
Sky has given its 'come with us' microsite a facelift by introducing an interactive browsing feature that takes the visitor on a short promotional journey through the programming currently on offer to subscribers. PLUS: The broadcaster has also announced a partnership with Boston-based, text-streaming company Spritz, which recently unveiled technology that allows viewers to read text on screens one word at a time without having to move from word to word or around the page.
TVNZ is having a fairly rough time of it at the moment in terms of PR, with the Shane Taurima saga, the fake abuse own goal, Brian Edwards' attack on Fair Go and, adding salt into its wounds, even a bit of a slap from overseas with calls from an ex-head of TVNZ telling the BBC not to replicate New Zealand's public broadcasting model. But, according to its half-year earnings report, the finances aren't looking too bad at the state broadcaster, with a net profit after tax of $20.8 million for the six months to 31 December, up 47 percent on the same period last year. Plus: TVNZ's disappearing Igloo?
To promote the 26th edition of Shark Week, Discovery Channel’s longest running stunt, Sky TV sent five omionous shark fins to infiltrate the MetService website. The campaign, which was conceptualised by OMD, has been described as "a nicely executed creative idea that isn’t obtrusive and gets across the message in a simple yet clever way."
Labour's broadcasting spokesperson Kris Faafoi and associate ICT spokesperson Clare Curran have labelled the warning given to Sky TV by the Commerce Commission over its contracts with content deliverers as a slap with a wet bus ticket.
The return of Karl Fleet, TRN's Carolyn Luey joins the IAB board, Sky TV brings in some new blood, Sugar & Partners adds a couple of names, Born Digital gets a new general manager and Twenty stocks up on staff after a few wins.