Skinny is giving a new meaning to wireless broadband and hopes New Zealanders will switch to the truly cableless service. The mobile company launched its broadband service below-the-line in December, targeting their pre-existing Skinny Mobile customers but now the general public has become the target market for the new broadband service.
Marketing, advertising & media intelligence
Opt-in ad serving platform Postr has teamed up Skinny Mobile to create a new android app called Skinny Collect, which allows Skinny customers to earn free data or minutes in return for allowing ads on their lock screen. It’s taken off pretty well and in the first fifteen minutes after launching it had a download per second. We spoke to Postr CEO Milan Reinartz to find out more on the new app and Postr's partnership with Skinny.
Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.
Telecom-owned Skinny Mobile has had a fairly schizophrenic first few years, shifting from a youth brand with a big focus on events and social media to a value brand with more focus on traditional channels. It's also had a few different big cheeses and launched a number of different brand campaigns through Saatchi & Saatchi and, most recently, Young & Shand. But now it's appointed DNA as its lead brand and marketing agency after a "thorough review of its business and brand strategy".
Young & Shand has conspired with Telecom-owned Skinny Mobile to serve up a group dancing TVC that comes with a significant dollop of cheese. Playing out to Earth Wind & Fire's 1978 hit 'September', the actors are shown lip-synching and dancing their way—sometimes awkwardly—through Owairaka Park in Auckland's Mount Albert.
Youth-targeted telco Skinny Mobile has found an inventive new way of reaching its customers, using mobile app Snapchat.
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Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.