articles tagged 'Skinny Mobile'

Wireless that's actually wireless: Skinny launches broadband service—UPDATED

  • Advertising
  • January 18, 2016
  • Erin McKenzie
Wireless that's actually wireless: Skinny launches broadband service—UPDATED

Skinny is giving a new meaning to wireless broadband and hopes New Zealanders will switch to the truly cableless service. The mobile company launched its broadband service below-the-line in December, targeting their pre-existing Skinny Mobile customers but now the general public has become the target market for the new broadband service.

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Postr teams up with Skinny Mobile, trades data and minutes for ad endurance

  • Advertising
  • October 8, 2015
  • Holly Bagge
Postr teams up with Skinny Mobile, trades data and minutes for ad endurance

Opt-in ad serving platform Postr has teamed up Skinny Mobile to create a new android app called Skinny Collect, which allows Skinny customers to earn free data or minutes in return for allowing ads on their lock screen. It’s taken off pretty well and in the first fifteen minutes after launching it had a download per second. We spoke to Postr CEO Milan Reinartz to find out more on the new app and Postr's partnership with Skinny.

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Stuff starts snapping to share news with the young’uns

  • July 22, 2015
  • Holly Bagge
Stuff starts snapping to share news with the young’uns

Snapchat has fast become a popular way for brands to reach out to a younger audience. ASB, Vodafone, Spark the NZTA and a number of other brands and organisations have seen merit in using the platform and have reported successful results. And while a little late in the game, Stuff has just jumped on the Snapchat bandwagon and only three days since launching its account, it already has a few thousand ‘friends’, and counting.

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Skinny Mobile gives DNA the keys to its consortium

  • Advertising
  • June 30, 2014
  • StopPress Team
Skinny Mobile gives DNA the keys to its consortium

Telecom-owned Skinny Mobile has had a fairly schizophrenic first few years, shifting from a youth brand with a big focus on events and social media to a value brand with more focus on traditional channels. It's also had a few different big cheeses and launched a number of different brand campaigns through Saatchi & Saatchi and, most recently, Young & Shand. But now it's appointed DNA as its lead brand and marketing agency after a "thorough review of its business and brand strategy".

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Cheesy dancing to a classic tune in Young & Shand's first TVC for Skinny Mobile

  • Advertising
  • May 13, 2014
  • Damien Venuto
Cheesy dancing to a classic tune in Young & Shand's first TVC for Skinny Mobile

Young & Shand has conspired with Telecom-owned Skinny Mobile to serve up a group dancing TVC that comes with a significant dollop of cheese. Playing out to Earth Wind & Fire's 1978 hit 'September', the actors are shown lip-synching and dancing their way—sometimes awkwardly—through Owairaka Park in Auckland's Mount Albert.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The next social marketing frontier? Skinny's ephemeral experiment with Snapchat

  • Social marketing
  • August 6, 2013
  • Siobhan Keogh
The next social marketing frontier? Skinny's ephemeral experiment with Snapchat

Youth-targeted telco Skinny Mobile has found an inventive new way of reaching its customers, using mobile app Snapchat.

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Movings/Shakings: 6 July

  • movingsshakings
  • July 6, 2012
  • StopPress Team
Movings/Shakings: 6 July

Skinny welcomes a new Paul, Jo Hartley trades OMD for Carat, Studio Alexander appoints a general manager, Acumen Republic ups its events firepower, Volkswagen goes human hunting, and iStart and Software Shortlist get together to embrace the pay-per-lead model.

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