Browsing: Skinny Marketing

Opinion
Is Google+ the Facebook killer?—UPDATED
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Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great.

Opinion
Patience is a virtue: Anthony Gardiner’s guide to social media strategy
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This is a synopsis of the advice I give all of my clients during our initial meeting and some of what I talk about when giving my painful lectures/presentations. It is the slow, patient, credible, organic and day-to-day way of maximising your results from social media and I have found these principles to be pretty solid over the four years I have been involved in this industry.

News
News injection proven to stave off violent strains of marketing disease
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BOHICA. Here’s your regular injection of marcomms miscellany, which includes quake-related media facts, tales of the hugely popular pop-up Wellington restaurant/experiential marketing ploy in Sydney, Auckland City Council’s new film initiatives, accolades for font gurus, new bubbles, silver foxes, over the shoulder boulder holders, bland pasta spokeswomen, signs and even databases.