Movings & Shakings
Movings/Shakings: 12 February
Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.
Industry happenings at Frucor, Flight Centre, Fairfax Media, Adshel, Bauer, Fresh Focus, Brandstand, Sizmek and Rubicon Project.
A study by PageFair and Adobe released in August estimates ad blocking will cost the global industry around US$41.4 billion dollars in 2016, up from the US$21.8 billion lost this year. And the onus of this revenue leak is increasingly being shifted onto publishers. So what are they doing to fight back against the ad-block threat?