Browsing: Simon Wedde

TVNZ, Ogilvy and Kimberly-Clark forge forces to fashion integrated Kleenex campaign

Kleenex’s Paper Dresses campaign has been plodding along nicely since 2009, showing just how dextrous Kiwi fashion students can be with masses of toilet paper. This years campaign, however, has upped the ante with a concerted effort to bring the promotion further into the mainstream, thanks to a collaborative effort between Ogilvy, Kimberly-Clark and TVNZ that seeks to directly engage, and interact with, the public over the course of nine months.

Movings/Shakings: December 15

In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.