Increasingly, big businesses need to start acting like start-ups, writes Simon Wedde. And that means being brutally honest about how customers experience your products or services—and then improving it.
Browsing: Simon Wedde
When it rains it pours, and Ogilvy & Mather’s doors have been swinging in recent months. But executive director Paul Manning says exit interviews with those departing showed there is “really no particular cause or pattern”.
Kleenex’s Paper Dresses campaign has been plodding along nicely since 2009, showing just how dextrous Kiwi fashion students can be with masses of toilet paper. This years campaign, however, has upped the ante with a concerted effort to bring the promotion further into the mainstream, thanks to a collaborative effort between Ogilvy, Kimberly-Clark and TVNZ that seeks to directly engage, and interact with, the public over the course of nine months.
In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.
Saatchi & Saatchi New Zealand has continued its frenetic period of hiring, this time managing to lure top London creative Angus Wardlaw and ex-DDB suit Simon Wedde to the Auckland office.