Browsing: Simon Vicars

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Third time’s a charm as Colenso takes another YoungGuns honour
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The YoungGuns awards aim to recognise the world’s best advertising and communications industry talent under the age of 30 and, after becoming the only agency in the world to win the YoungGuns agency of the year twice in 2001 and 2008, Colenso BBDO was named as the most awarded agency of the decade by the organisation in 2010. And it’s obviously no fluke, because it’s also been awarded the 2012 agency of the year prize after winning four bullets in total—one gold, two silvers and a bronze—with Contagion the only other Kiwi agency to take home a prize after winning bronze.

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Don’t be an idiot, have a Glossie. Colenso BBDO takes out May Glossies win with DB Export Dry ad
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As you wind down and get set for your two days off ahead of the next week, spare a thought for Colenso BBDO’s copywriter Simon Vicars. The poor bloke was sitting in an airport lounge when we called him, getting ready to wing his way to Fiji for a week’s “work”. Then we had to break the news Colenso BBDO had won the May round of The Glossies with 34 percent of the votes for its ‘Idiot’ print ad in NZ Rugby World. ‘Idiot’, part of DB Export Dry’s ‘The Wine is Over’ campaign, put itself a fare distance ahead of its closest rivals. Bettle’s Langham ad, featured in New Idea, placed second with 22 percent of votes while BCG2’s effort for Audi in Metro earned it third place with a 16 percent share of votes.

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DDB loses a pair of aces to Colenso
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They’ve been gaining plaudits and raking in awards for DDB New Zealand for a while now with campaigns like ‘Mexi-Doug’ for Instant Kiwi, Sky TV’s ‘Que Sera Sera’, ANZ’s ‘Perfect World’ and the internationally heralded Sky TV Arts Channel print and radio campaign. But it appears the grass is slightly greener across town, because creative team James Tucker and Simon Vicars are saying goodbye to the Death Star at the end of June to take up roles at Colenso BBDO. 

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Killer whales spotted outside DDB
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The accolades keep flowing for DDB NZ’s Arts Channel radio campaign for Sky TV: after taking home a big bag of metal at Cannes, it has also nabbed a win in the May ORCA awards.