Once again, the latest readership and circulation figures didn’t make for particularly good reading for any of the major newspaper publishers, but online portals are still a shining light, at least in terms of audience numbers, so Fairfax is aiming to shine more light upon stuff.co.nz with a new campaign via Shine and Open that shows how it gives its audience the full spectrum.
Last year, Beck’s and Shine created the playable Edison bottle—and they were nominated for a One Show pencil in the Intellectual Property and Products category for their trouble. And, to celebrate NZ Music Month and the Lion brand’s sponsorship of it, they’ve taken that idea one step further with what they’re calling “the world’s first Playable Posters”.
The Southern Man has been a feature of Speight’s advertising—and a prominent feature of Kiwi pop culture—for many years, so any major change to the much-loved advertising figure is obviously fraught with danger. But times have changed. And, while New Zealand might not have too many skyscrapers, the new Speight’s campaign aims to show that we’ve got our priorities right.
When they’re not opening bars in Britomart, the good folk at Shine Ltd are getting themselves a bit of a reputation as one of the country’s hottest indie ad/design shops. In addition to its stellar work for Fonterra’s Mammoth and Lion’s Mac’s, it’s recently won Speight’s, Freeview and Stuff.co.nz. And where there are account wins, there are generally new staff to work on them. Enter Julian Andrews, a highly awarded and experienced creative boffin from the UK who’s just been appointed as the Auckland agency’s deputy creative director.
Last time we talked to the Fairfaxians about the situation with their creative agency (Josh &Jamie won the account a while back, took it with them to Assignment Group when they were bought out and then launched the Find Out More campaign), we came away slightly confused. But the confusion is over, because Stuff.co.nz has appointed hot-to-trot indie Shine.
It’s all go in New Zealand’s financial comms realm at the moment, with a bevy of big new campaigns, logo redesigns, repositioning statements and retiring frontmen spewing forth recently. And RaboDirect is the latest addition to that bunch, with a cool new campaign created by its new agency Shine, which took the account off Ogilvy in May.
Relatively new addition to the Kiwi media scene Naked Communications and new indie ad agency Josh&Jamie have won part of the DairyNZ business after joining forces for a competitive pitch. And Shine managed to snatch the RaboPlus account from Ogilvy.