The trusty Huntaway took the departure of the National Bank brand in his stride, and last night saw the launch of the first brand campaign for the new ANZ since the big announcement was made a few weeks back, with a Kiwi-specific cameo from Aussie actor Simon Baker back in character as The Mentalist’s Patrick Jane. And while we’re impressed with his use of two tea bags, a classic trick used by tea-nerds who like a stronger brew without the ‘nyertch’ factor of tannins, we fear our fictional friend may be stretching the truth a little.
Browsing: Simon Baker
After the drama of the recent ANZ pitch, where Whybin\TBWA\ Melbourne took ownership of the account and ousted Kiwi incumbent DDB, everyone was interested to see what the big creative idea that supposedly won the day was. Now you can judge for yourself, because the bank’s first global ad campaign, which features Aussie actor Simon Baker in character as The Mentalist’s Patrick Jane, has been launched in Australia and Asia, with New Zealand soon to follow.