Browsing: Silver Fern Farms

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Going to great lengths pays off as Silver Fern Farms takes April Ad Impact Award
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According to a study in the UK, more than a third of 16 to 23-year-olds didn’t know that bacon came from pigs and four in ten failed to link milk with an image of a dairy cow. That lack of understanding around provenance is quite concerning, but Silver Fern Farms and Colenso BBDO embraced the farm to show consumers how easy they’ve made their lives with the ‘Going to Great Lengths’ campaign. And, with a win in the April round of Colmar Brunton’s Ad Impact Award, it seems to have worked.

News
Special effects at the Best Awards
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A humane possum trap and a power company that taught people to like them are among the seven finalists in the inaugural Best Effect award to be announced at the Best Design Awards on 5 October.