Today Countdown announced it’s rolling out a refresh of its own brand range, as well as introducing a new category to its line up, expecting the massive task to take about two years, with the first hint of the change to be visible on supermarket shelves in May.
Browsing: Signature Range
With the recent opening of New World and Countdown Metro in Auckland’s CBD, it seems New Zealand supermarkets are following in the footsteps of their overseas counterparts. While I can’t hide my excitement in having convenience re-enter my life, I do wonder if this may be the start of a slippery slope. Once the supermarket giant shows its face, it’s only a matter of time before the own brand phenomenon takes hold, a development that could mean the bounty of boutique food producers that currently grace our shelves may be squeezed out.