In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming increasingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
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Cutting through the digital landscape
The growth in the outdoor industry is largely being driven by digital media, both ‘place-based’, like shopping malls, oil chains and airports, and large format. In the Asia/Pacific region, ad spend in digital out-of-home has grown 19 percent on average every year from 2006 to 2011 and global spend in the sector last year was $US7 billion, which is forecast to grow almost 20 percent this year. So local digital signage network nGage is bringing together a few smart cookies at an event that aims to showcase the digital signage ecosystem and offer a glimpse into the future.