The collection of screeds of data offers seemingly limitless possibilities, from lights that flash when your favourite teams scores to fridges that can order more milk to services that can tell us where a free park is. And many companies are trying to show what can be done with it all (GE’s Datalandia was one of our favourites). Sid Lee Paris has joined that club and, in conjunction with Arduino, set up 17 sensors that show exactly what goes on in its office.
Browsing: Sid Lee
The last adidas campaign featuring a galaxy of stars was largely deemed to be an expensive, cringe-worthy flop. But the German apparel behemoth is aiming to make amends for that misfire with a massive new global campaign called ‘adidas all in’. And while it doesn’t quite reach the giddy heights of Nike’s ‘Write the Future’, it comes pretty damn close.