As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
With public broadcasting increasingly seen as a 'nice to have' by the National government, it's all about the money for TVNZ these days. The $14-ish million TiVo mistake was obviously on the wrong side of that ledger, but the national broadcaster also had some big wins in 2011 and, judging by the extravagance of the 2012 new season launch, confidence is high for more success—both for ratings and ad spend—this year. General manager of marketing Annemarie Duff offers her two cents.
During winter, TV becomes something a BFF for many hibernating New Zealanders. And more of them are snuggling up with Ondemand, with figures released by TVNZ showing the worm has been heading swiftly upwards in the past few months.