Browsing: shopper marketing

Partner articles
Energising business – Shopper marketing goes strategic
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Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.

News
‘The full monty’ of shopper marketing: Geometry Global launches locally, trumpets ‘Precision Activation’ philosophy
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FMCG is a pretty tough business to be in at the moment. And with Nielsen stats showing around 60 percent of all grocery purchases in New Zealand are bought on discount, the highest percentage of any developed nation, brands are trying everything they can to boost sales and margins. Geometry Global, the world’s largest shopper marketing and activation network, has recently opened its doors in New Zealand and it reckons it can help.

News
Colmar Brunton brings the store to the screen with virtual shopping
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Understanding what gets consumers buying is a core marketing skill, but in the world of retail, experimentation is often limited to a few variables—and expensive. So Colmar Brunton has launched a new product called CXS, or Customer Xperience Simulation, to solve those issues by allowing products and shopper marketing campaigns to be tested virtually.

Opinion
Insights from the shop floor
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Shopper marketing is very du jour at the moment. And, given the importance of the last stages of the purchase cycle, rightly so. But James Hurman thinks it works better when the strategic thinking is done inside the customer experience.

News
OgilvyAction takes the biscuits with Griffin’s win
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After launching earlier this year, Ogilvy’s shopper marketing division OgilvyAction picked up the NZ Pork account and  released a campaign starring Simon Gault. And it has put another sticker on the wall after winning the Griffin’s Foods below-the-line account in a three way competitive pitch thought to have involved Energi and the incumbent Apollo.