Browsing: Sheldon Nesdale

The birds on the rhino’s back: how business directories are battling—and benefitting from—Google

Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that’s why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?