The creative oneupmanship is in full effect for the Axis ‘Share the Love’ campaign, with some very entertaining inter-agency love letters being sent. And the penultimate clip from Y&R, which takes a leaf out of Jimmy Kimmel’s Celebrities Read Mean Tweets by getting DDB staff to read mean blog posts about their work—followed by some nice ones at the end—has just been released.
Browsing: Share the Love
In the early days of America, it’s thought the colonisers gave blankets to the native Americans as gifts, but added in a surprise in the form of smallpox. And Special Group, as part of the Axis Share the Love campaign, has done something similar (without the murderous intent) by creating a “nine-panel, hand-crafted tribute” to Barnes, Catmur & Friends and lacing it with a dose of good-natured cheekiness.