Browsing: Shane Hansen

News
Art and commerce collide once again in Fly’s work for Lightbox and Phoenix
By

As mentioned in recent stories about Special Group’s collaboration with Anna Funder for Papsaley, Microsoft’s work with BMD and Icebreaker’s Simon Beck Collection, art and commerce are regularly intertwined in the world of marketing. Creative agency Fly has a long history of doing just that and creating objects that “act as a trojan horse for the delivery of meaning and emotional connection”. And recently it collaborated with artists to help launch Spark’s subscription video on-demand service Lightbox and a new range of charitable drinks for Phoenix.

News
Collaborative and creative approach creates pixelated Christchurch fundraiser
By

When it comes to the latest fundraising initiative for Christchurch, it’s a case of both what you know and who you know. Pixels for Christchurch launched last week at the Yoobee flagship store in Auckland’s Britomart. With the helping hand of brand development agency FlyCreative and Shortland Street star Kiel McNaughton, among others, artist Shane Hansen’s artwork ‘Arohanui Otautahi’  was broken down into 100,000 pixels that were made available for public purchase. The ultimate goal is to raise $100,000 for Christchurch and so far over 18,000 pixels have been sold.