articles tagged 'Shane Evans'

'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building

  • Sponsorship
  • November 9, 2015
  • StopPress Team
'A glance on a newsfeed, a passing view on a motorway, a share here, a post there': ASB's sponsorships try to heed the rules of modern brand building

While the numbers competing in the Auckland Marathon were down significantly this year due to the clash with the Rugby World Cup final, ASB had a foot in both camps as a sponsor of the All Blacks and the event. So it couldn't really lose. And its clever 'Run down Your Rate' campaign was the latest in a series of impressive sponsorship activations from the bank and its agency Saatchi & Saatchi.

Read more

ASB zeroes in on the psychology of success with business-focused All Blacks campaign

  • Marketing
  • September 4, 2015
  • Ben Fahy
ASB zeroes in on the psychology of success with business-focused All Blacks campaign

The corporate world has long looked to professional athletes and coaches for guidance on how to perform better, how to create a positive culture and, if they're being honest, how to grind their opposition into the dust. And ASB has looked to the All Blacks—or, more specifically, the team behind the All Blacks—to provide some pearls of wisdom for Kiwi businesses.

Read more

Movings|Shakings: 8 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 8, 2015
  • StopPress Team
Movings|Shakings: 8 May—UPDATED

News from ASB, NZME, MediaWorks, Sugar & Partners, Datalicious, Yahoo New Zealand, CanTeen, Bite and NZ Women's Weekly.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

  • Advertising
  • September 9, 2014
  • Ben Fahy
Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

Read more

Blessed be the bank that celebrates success

  • Marketing
  • February 15, 2013
  • Ben Fahy
Blessed be the bank that celebrates success

ASB has a good pedigree when it comes to using likeable characters in its marketing. And, after seven months of planning with its agency Saatchi & Saatchi, it's hoping it has created another one after foisting the bearded, booming Brian Blessed on the nation to help get New Zealanders to celebrate success, no matter how small that success might be.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Studies have shown: ASB and Saatchi talk to the kids the old-fashioned way

  • Advertising
  • November 21, 2012
  • Ben Fahy
Studies have shown: ASB and Saatchi talk to the kids the old-fashioned way

At this time of year, many university students are looking forward to heading back to the family ranch, regularly opening the fridge to marvel at all the food inside and, possibly, attempting to dry out after a torrid year of mind expansion/erosion. They—and their secondary school friends who are about to embark on the next phase of education—probably aren't thinking too much about banking. But ASB and Saatchi & Saatchi are dangling a few carrots with a new 50's-inspired online video campaign to promote its tertiary accounts.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit