There was a fair bit of love for Westpac and DDB’s tale of a comically paranoid man on StopPress last week. And it’s followed that up with another fairly mad ad introducing Captain Destructo, a mad scientist/Kiwi dad/aspiring supervillain called Steve with grand plans—and, of course, the need for some financial assistance.
Back in 1903, C.M. Coolidge was commissioned by cigar makers Brown & Bigelow to create 16 paintings of dogs acting like humans that it could use for advertising and giveaways. Nine of them were of dogs sitting around a table playing cards and one of them, ‘Looks Like Four of a Kind’, ended up becoming a classic that has been referenced, copied and parodied relentlessly over the years (here in New Zealand, artist Ivan Clarke and Weta Workshop’s Richard Taylor were obviously inspired by the anthropomorphic, gambling canines and created The Lonely Dog series). And now Lotto NZ and DDB have joined that club for a new Keno campaign.
Everyone loves a good scratch. And everyone loves winning money. So Lotto NZ by DDB are hoping to show that Instant Kiwi can give you a bit of both, with four spots showing depressing situations being transformed with a wiggle of the finger.
Whether it be Ches and Dale, the great Crunchie train robbery or John Rowles singing about roofs, many of the country’s most memorable ads feature jingles. Despite their propensity to burn themselves into human brains, they’ve largely gone out of fashion now, but Cadbury and DDB are trying to give the nation another dose of ‘song rash’ by giving a classic Roses ad a modern twist.
Instant Kiwi is all about giving low-level gamblers a short, sharp thrill. And DDB has brought that idea to life in its latest campaign, one of the first executions to feature New Zealand Lotteries’ new over-arching tagline ‘Winning Happens’.
Fresh from Rapp Tribal’s hiring of ex-BMF Sydney creative director Tim Wood, DDB Group NZ has made it a double, with Shane Bradnick, the current executive creative director at BMF Sydney, joining DDB in February 2013 as creative director.