Feast your festive peepers on the StopPress Christmas goodie bag, which is filled to the brim with an array of newsy delights.
Browsing: Seth Godin
Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
When Josh Bernoff, vice president of Proctor and Gamble, recently announced …