Browsing: SEO

News
The Kiwi company with an $85 million price tag: the story behind Online Republic
By

Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.

News
The dark side of SEO: reputation management, article spinners and ethical dilemmas
By

In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.

News
The birds on the rhino’s back: how business directories are battling—and benefitting from—Google
By

Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that’s why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?

Opinion
Five top online marketing tips to help you climb the search ladder
By

With more and more visitors to New Zealand researching online—and with the Rugby World Cup just around the corner—there is a big opportunity for increased business across a range of different sectors. So how do you move up the search chain and tap into that demand? First Rate’s Grant Osbourne offers a few digital tips for tourist operators and, by extension, other small business owners and marketers who are hoping to enhance their online presence.

Awards/events
Search Engine boot-camp
By

Do you know how to infiltrate enemy lines with SEO, PPC, SMM and SEM? What are you waiting for, private, ten-hut to the 3rd Search Engine Boot-Camp by Search Strategies. In 11 training sessions, you will be briefed on the most efficient techniques in search and social media in the …