Browsing: Sensodyne

Better, stronger, faster and more ridiculous: a look at brands and their penchant for oft-strange world record attempts

When traditional advertising isn’t quite enough to get the attention brands so desperately crave, they sometimes take extreme measures and attempt to get themselves a Guinness World Record. So, as GSK’s oral health brand Sensodyne gets set to embark on the worthy mission to create the world’s largest model tooth, here are a few other strange record attempts from brands.