Dedicated followers of advertising will get to peak through a keyhole into the headspace of one of the world’s leading small agencies, Mistress Creative, at the Semi-Permanent stage-show in Wellington this week.
Special Group is the first New Zealand ad agency ever to be asked to talk at the Semi-Permanent creativity conference, which packed out the Aotea Centre in Auckland for a few days recently and featured headline acts like New York artist Ron English, UK digital agency Hi-Res, San Francisco-based Industrial Light & Magic and Wallpapermagazine. The local lads opened proceedings in front of around 2000 people with a talk centred around the eight things they do to make their work more effective that showcased the diverse range of work they have produced over their four years of existence—including the Best Award-winning packaging work for ecostore and the 2011 AXIS-award winning AXIS opening film. So here’s a summary of their presentation.
May not be a picture of painting spiderbots
Robots, social media, spray cans and three of the world’s leading design creatives are coming together in Auckland this month at design conference Semi-Permanent as part of Orcon’s Spider Art, which is believed to be the world’s first art painted by Twitter-controlled ‘spiderbots’.
Things seem fairly sedate on the Movings/Shakings front at present, but there are a few noteworthy exceptions, with a Kiwi chap being tapped for higher Unilever honours, TVNZ announcing some new blood for its board and the Semi-Permanent doyenne who’s sailing for waters anew.
It opened with a bright young thing and closed with a grumpy old curmudgeon, and inbetween Semi-Permanent once again delivered a host of designy inspiration. Thankfully, for those unfortunate enough not to have been exposed to all this inspiration in the flesh, our friends at Design Daily picked the brains of the stars of the show, a couple of whom had some very wise words for Kiwi marcommers.
The wide-rimmed black glasses are being buffed, the new trainers that actually look old are being purchased and the designy/markety/techy fanboy tingles are increasing rapidly in the lead up to next week’s design wet dream they call Semi-Permanent. And the generous folk behind it (check out the interview with main brain Anna Cameron on Design Daily here) have handed us one of their precious golden tickets to give away. God we’re good to you.
Designers, animators, advertisers, marketers and possibly even a few hip accountants don’t have too long to wait until the 2010 edition of Semi-Permanent starts squeezing some creative juice. And Nicolas Roope, an all round digital and design ideas guy from the UK who set up Poke London, retro phone company Hulger and this cool t-shirt blog, is venturing to New Zealand to speak at the event. He took time out from his busy schedule of coming up with awesome things (and from being the UK’s Webby ambassador, a member of the Academy of Digital Arts and Sciences and a member of the UK Coolbrands board) to have an e-chat with StopPress.
Disney/Pixar’s Toy Story 3 opened in Kiwi cinemas yesterday. How serendipitous, we say, because Andrew Gordon, an animation guru who started working for Pixar in 1997 and is now a senior animator, will be one of the 15 international creatives speaking and teaching at the upcoming Semi-Permanent design fest.
With a combination of pomp, ceremony, donuts, coffee and the unflinching enthusiasm of Te Radar, a stellar line-up of speakers for this year’s Semi-Permanent “design symposium” was announced last week at The Church in K Rd. And there’s plenty on offer for the Kiwi marcomms community this time round, particularly in the interactive and experiential marketing fields.
Tickets to New Zealand’s premier design event, Semi-Permanent, go on sale from 24 May with a limited number of earlybird and deluxe VIP places up for grabs. And all will be relieved to know that passes include the legendary Semi-Permanent goodie bag and access to the after-party.