Current Idealog editor and ex-roving adland reporter Hazel Phillips has just released her new book Sell: Tall tales from the legends of New Zealand advertising. It’s a triumph, a tour de force, a gripping romp, and it tells the story of how the local ad scene came to be and the characters who helped create it (keep an eye out for an extract in the July/August edition of NZ Marketing magazine). We’ve got a couple of copies to give away, so go back into the mists of time and post your favourite Kiwi ad in the comments section. The two commentors with the best taste will get the literary spoils.
A host of advertising luminaries—and plenty of non-advertising non-luminaries—ventured to AUT’s beautiful new building on Monday night to celebrate the launch of Idealog editor Hazel Phillips’ new book Sell: Tall tales from the legends of New Zealand Advertising. Here she is on how it all came about, what’s changed over the years and, of course, where you can buy it.