Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.
Smirnoff and Young & Shand made the most of Kiwi’s love of selfies and snow in a new ‘Pure Potential’ campaign, which saw photos recreated in a cocktail during a Facebook Lifestream.
Fanta and NZME are taking their latest campaigns to the streets in the hopes foot traffic will provide ultimate brand engagement.
Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have teamed up with GSK, a research-based pharmaceutical and healthcare company, to fight the flu during Poland’s winter by placing a thermo-scanner camera in Warsaw. The camera measures the users temperature to assess whether or not they have a fever, a symptom of flu, before taking a photo.