Browsing: search marketing

News
iProspect wins MySpace
By

Just three weeks after launching in New Zealand, iProspect has won the MySpace account.

The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister agency, Carat.

MySpace was looking for a like-minded progressive digital media …

News
First Rate juggles senior line-up
By

New Zealand’s largest search marketing agency, First Rate, has announced some new appointments and promotions. With offices in Auckland, Sydney and Melbourne, it is the fastest growing online direct response agency in Australasia.

Former chief operating officer Kevin Francis has been promoted to chief executive officer. His opinion piece …

Awards/events
Search Engine boot-camp
By

Do you know how to infiltrate enemy lines with SEO, PPC, SMM and SEM? What are you waiting for, private, ten-hut to the 3rd Search Engine Boot-Camp by Search Strategies. In 11 training sessions, you will be briefed on the most efficient techniques in search and social media in the …

Opinion
Searching for answers
By

Are NZ advertisers really receiving the best service from their agencies?New Zealand advertisers are poorly represented in what is, in most cases, the most cost effective channel to market that there is. Overseas, online marketing has rightfully established itself as the fastest growing marketing channel and mandatory in marketing …

News
Prospects rise for search marketing
By

After its inception in the US 13 years ago, iProspect launches in New Zealand. The company claims to be the ‘Original® Search Engine Marketing Firm’ that pioneered the practice of search engine optimisation and analysing online click-through data to increase ROI.

iProspect NZ is the company’s 21st global office …