NZ Post has had a rough ride over the past few years as its main revenue source—mail—continued to have its lunch cut by digital communication. That's resulted in a series of restructures, asset sales and cost-cutting exercises, but necessity is the mother of invention, so those difficulties have also forced it to evolve its business and come up with some new ideas like YouShop and YouPost. The rise of e-commerce is also working in its favour, and it's the role NZ Post can play as a supplier to business that it's focusing on for its new brand campaign, You Can.
Marketing, advertising & media intelligence
After almost four years as managing director of Clemenger BBDO in Wellington, Andrew Holt has accepted the equivalent role at Clemenger BBDO Sydney, with Livia Esterhazy shifting from her role as managing partner at Assignment Group to replace him.
...as Sean Keaney moves closer to the Capitol, new indie True adds a partner to the mix and iSite Media announces a group agency manager.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.