Yahoo’s latest messenger app replaces audio with text messaging for a Skype-meets-TXT-with-the-sound-off platform that might just revolutionise the way we use our phones.
Accenture recently showed that 87 percent of individuals watch TV with their devices within arm’s reach, meaning that a smartphone can quickly become a medium by which to escape the advertising that punctuates a television show. Add to this the fact that Google’s recent Consumer Barometer report showed that 72 percent of Kiwis own a smartphone and that almost a quarter of the population now access the internet more often via a smartphone than any other device and it becomes clear that smartphones are a place where brands should be. This is not to say that television, which continues to reach 92 percent of the population, should be abandoned as an advertising channel, but that it should rather be used in conjunction with other available channels. Snakk Media has just launched a way for Kiwi advertisers to do this.
Digital screens are coming to a space near you, and the operators are pretty excited about it. But Robett Hollis is sounding the alarm bell and says the industry needs to think hard about what to put on them.
Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.
As a story on Sunday recently showed, there’s a big debate about the role of screens in kids’ lives and whether they’re helping or hindering development. But Apple is looking at it in a different way, with its latest ad showing how the iPhone can help parents assist with child-rearing, whether it’s keeping tabs, finding the dog, teaching them maths or controlling the lights.
PopPress regularly marvels at Google’s might, its remarkable products and its creative use of technology. But after seeing a video detailing how Google Glass will work, we have a sneaking suspicion this might just create more humans who have forgotten know how to interact with real people. And in case you’re wondering, it’s already happening, because screens are bad, mmmkay.