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Ooooh, shiny: TNS study shows more Kiwi media magpies indulging in ‘screen-stacking’
As NZ On Air and Colmar Brunton’s recent media consumption study showed, Kiwis still seem to love TV. But while it might be on, the TNS Connected Life survey shows viewers might not be paying attention due to the increasing prevalence of ‘screen-stacking’. PLUS: an entertaining ode to single-tasking.