Frucor’s V brand has pushed a number of marketing envelopes in the New Zealand market and, given it’s at the head of the field in the energy segment, that seems to have paid off. Frucor also has global ambitions for the brand, and it’s looking to climb the ladder in Europe with a campaign centred around internet trolls.
Browsing: Scott Wright
Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country’s most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.