Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.
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We know this much about Dan Carter: He likes heat pumps and certain brands of deodorant and underwear. He’s also an awesome first five-eighth. And now in his latest foray into sponsorship territory as the brand ambassador for Philips electric shavers, we’ve been told a different side of the All Black will be revealed.