Browsing: Scott Hoogerbrug
Following a story in the Herald over the weekend about increased competition leading to a drop in broadband prices and increases in data allowances, new player Flip, a business in the CallPlus group of companies, and its agency Sugar&Partners decided to take the opportunity to link itself with the news and promote its offer of free* broadband with an ad in yesterday’s Herald.
All-you-can-eat broadband packages are common overseas, though local ISPs are slowly ratcheting up their data offerings. But Flip, which launched a few weeks back as part of the Callplus/Slingshot network, is playing down at the other end of the spectrum, targeting students and casual users with a small 5GB and home line plan for under $50 a month. And it’s ventured to Eastern Europe in an effort to show Kiwis they’re paying too much.