Colenso BBDO has announced a new agency model, with a focus on creative collaboration, clients’ customers and new ways of working.
Browsing: Scott Coldham
He’s not even 40 years old, but Colenso’s recently appointed general manager Scott Coldham has already picked up the reins at one of the most successful agencies in the country. And sitting down with him, it becomes clear that he isn’t intimidated by the task ahead of him. In fact, there’s a strong sense that he’s been impatiently waiting for this opportunity for quite some time.
Parents, prepare to be pestered once again. Because New World is back with its second tiny promotion.
A couple of years ago, Volkswagen was a brand struggling to combat the perception among mainstream New Zealanders that it was too stuffy, too expensive and too European. So it did some research, hired new staff, launched some new products, created more localised comms with DDB and did some serious discounting as part of its ‘a car for every Kiwi’ approach. These efforts led to big increases in sales and the top gong at the 2012 TVNZ-NZ Marketing Awards. But since then, it’s been fairly quiet. Now, with its new agency Colenso BBDO in tow, it’s celebrating its 60th anniversary in this market with a crowd-sourced ad called The People’s Film. PLUS: a few other classy crowd-sourced campaigns from around the world.
Following on from Colenso BBDO’s place atop the agency rankings of the Big Won report—and the individual nods for its staff members Nick Worthington, Levi Slavin, Simon Vicars, James Tucker and Jae Morrison in the creative director, copywriting and art direction categories—a new update to the list has added the world’s most awarded planners, planning directors and suits. And, not surprisingly, Colenso staff again featured prominently, with the agency’s ex planning director and now Y&R NZ managing director James Hurman named as the number one planning director in the world.
Westpac’s Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.
Breakfast, as the old idiom goes, is the most important meal of the day. Burger King NZ obviously didn’t get the memo and left that segment of the fast-food market to competitors like McDonald’s and Wendys. But, as a new campaign by Colenso BBDO that spans TV, radio, press, online, sampling and PR states, it’s now “woken up to a whole new time”.
Much has been much written about the scourge of modern day washing that is the missing sock. It’s the bane of many a life, it is the subject of much conjecture and speculation and it is a mystery that, if Fisher & Paykel’s new Lost Sock campaign is anything to go by, seems likely to remain forever unsolved, because, despite the best efforts of its talented team of designers, engineers and scienticians, the appliance maker has admitted that it is the one thing it hasn’t quite managed to figure out.